Google Analytics
Google Analytics

Internet marketing performance analysis

Read more
Google Adwords
Google Adwords

Paid campaigns management and optimization

Read more
Yandex Direct
Yandex Direct

Paid campaigns management and optimization

Read more
Google Tag Manager
Google Tag Manager

Paid campaigns management and optimization

Read more

Performance marketing Blog entries

screenshot_57

November 17, 2016

Logging Oversized Enhanced ecommerce Google Analytics hits in Google Sheets

  If you ever worked on a Enhanced Ecommerce implementation project there is a chance you encountered the ‘Payload size is too large (15226).  Max allowed is 8192.’ message which actually means there will be nothing stored in reports. There are some workarounds for this particular issue such as: Splitting […]

Google Analytics

datastudio_mcf_core_google_sheets

October 28, 2016

DataStudio how to Report Google Analytics MCF and Standard Ecommerce data from Google Sheets

  How to use DataStudio in order to report on Average Days to Purchase or Average Touchpoints to purchase a specific product or category of products based on data collected in Google Analytics? Easy! For the entire setup you only need to have / do: Have access to a Google Analytics […]

Google Analytics

04 datastudio create a calculated field

August 26, 2016

DataStudio how to create a Google Analytics Custom Channel Grouping

Google DataStudio is an excellent addition to the Google Suite tool arsenal which deals with the reporting / exploration part.  A much more complex system than what we are used to with Google Analytics Dashboards yet still really easy to use! The product is still in Beta but looks very […]

Google Analytics

10 Pivot start

July 29, 2016

Connecting products and categories with Google Analytics MCF API Intro

  How to track specific product purchased by name, id, category or similar and tie the sales to the MCF API data (Multi Channel Funnel)? – as an example: Black T-shirt was bought with this purchase path Organic Search > Paid Search > Social Network inside 5 days with total conversion […]

Google Analytics

Product DataImport setup

February 22, 2016

Quick tips to evaluate AdWords based on Profit in Google Analytics

In this article I will try to explain 2 methods which allow a more ‘accurate’ base of evaluating AdWords efforts. Word of caution we are still in the last non direct model so once you do any of the 2 methods revert back to MCF reports in order to see […]

Google Analytics

dynamic-remarketing-process

October 13, 2016

Standard vs. Dynamic remarketing

In Google AdWords, remarketing option is available for years. Remarketing helps us reach people who visited your website. Previous visitors can see your ads while surfing the internet (Google Display Network) or while searching on Google (Google Search Network). With dynamic remarketing, you can serve the ads to previous visitors, […]

Google AdWords

Feat Brand imp

February 24, 2016

Brand Campaign as measure of Brand awareness

  This is not another typical blog post about whether it is better or not to advertise for brand words. This post talks about the brand campaign that was used to track “level of brand awareness” for one of our clients. This campaigns was also used to monitor the behaviour […]

Google AdWords

Target email users using Google AdWords

February 22, 2016

Customer Match – target email users using Google AdWords

In this blog post, we will describe important tips related to the initial set up of email lists in AdWords remarketing. Also, we will show initial results of Customer Match campaign for one of our clients, and the opportunities provided by such targeting.   Customer Match allows you to use […]

Google AdWords

gmail 1

January 18, 2016

Gmail Sponsored Promotion ads – best way to conversions

GSP ads are somewhere between the email and display advertising because the ads are created in display campaigns and show up within the Gmail platform. More information about GSP ads can be found in this article. In second part of this post we shall show some results from one of […]

Google AdWords

structured snippets

January 13, 2016

Snip, snip, snippet – useful and simple

  Six months ago, Google introduced dynamic snippets as automated ad extension that displays the categories based on the content of landing page that match the user’s query. Because advertisers couldn’t affect what the dynamic snippet showed, Google has now introduced a new extension that gives the option of choosing […]

Google AdWords

Click on a company logo for more details about some of our esteemed clients