Google Analytics
Google Analytics

Internet marketing performance analysis

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Google Adwords
Google Adwords

Paid campaigns management and optimization

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Yandex Direct
Yandex Direct

Paid campaigns management and optimization

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Google Tag Manager
Google Tag Manager

Paid campaigns management and optimization

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Performance marketing Blog entries

Product DataImport setup

February 22, 2016

Quick tips to evaluate AdWords based on Profit in Google Analytics

In this article I will try to explain 2 methods which allow a more ‘accurate’ base of evaluating AdWords efforts. Word of caution we are still in the last non direct model so once you do any of the 2 methods revert back to MCF reports in order to see […]

Google Analytics

Target email users using Google AdWords

February 22, 2016

Customer Match – target email users using Google AdWords

In this blog post, we will describe important tips related to the initial set up of email lists in AdWords remarketing. Also, we will show initial results of Customer Match campaign for one of our clients, and the opportunities provided by such targeting.   Customer Match allows you to use […]

Google AdWords

Screen Shot 2016-02-12 at 09.31.07

February 12, 2016

Site Speed reports in Google Analytics

A small refresher course in how you deal with site speed reports and page timings in particular. As Google announced site speed to be one of the ranking factors the issue got more ‘real’ – a wast number of articles show the importance of site speed and its effect on […]

Google Analytics

analytics-code

February 11, 2016

How to set up Google Analytics and Google Tag Manager code in WordPress

WordPress is an open source content management system, it is easy to use and  there is a large selection of templates and plugins. WordPress is the most popular and most used CMS system. According to research, WordPress occupies almost 60% of the CMS market. In total of all web sites, […]

Google Analytics

Screenshot_52

December 30, 2015

Traffic management based on product performance with Google Analytics

The goal of the article is to provide the tools needed to determine which traffic acquisition channel is responsible for selling a specific product or set of products. We will do this in 2 parts. The first one deals with the direct tie between the product and the acquisition channel – […]

Google Analytics

Feat Brand imp

February 24, 2016

Brand Campaign as measure of Brand awareness

  This is not another typical blog post about whether it is better or not to advertise for brand words. This post talks about the brand campaign that was used to track “level of brand awareness” for one of our clients. This campaigns was also used to monitor the behaviour […]

Google AdWords

Target email users using Google AdWords

February 22, 2016

Customer Match – target email users using Google AdWords

In this blog post, we will describe important tips related to the initial set up of email lists in AdWords remarketing. Also, we will show initial results of Customer Match campaign for one of our clients, and the opportunities provided by such targeting.   Customer Match allows you to use […]

Google AdWords

gmail 1

January 18, 2016

Gmail Sponsored Promotion ads – best way to conversions

GSP ads are somewhere between the email and display advertising because the ads are created in display campaigns and show up within the Gmail platform. More information about GSP ads can be found in this article. In second part of this post we shall show some results from one of […]

Google AdWords

structured snippets

January 13, 2016

Snip, snip, snippet – useful and simple

  Six months ago, Google introduced dynamic snippets as automated ad extension that displays the categories based on the content of landing page that match the user’s query. Because advertisers couldn’t affect what the dynamic snippet showed, Google has now introduced a new extension that gives the option of choosing […]

Google AdWords

feauteng 90%

January 11, 2016

90% bigger revenue thru budget & campaign optimization

  It was spring of 2015 when we got a client who was actively advertising their accommodation capacities of their tourist facilities through their Adwords campaigns. After we did an audit of those campaigns, we immediately realized that there are many opportunities for improvement. We are not going to write […]

Google AdWords

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