Reporting on AdBlock usage with Google Analytics

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February 12, 2016

Site Speed reports in Google Analytics

A small refresher course in how you deal with site speed reports and page timings in particular. As Google announced site speed to be one of the ranking factors the issue got more ‘real’ – a wast number of articles show the importance of site speed and its effect on […]

Google Analytics

analytics-code

February 11, 2016

How to set up Google Analytics and Google Tag Manager code in WordPress

WordPress is an open source content management system, it is easy to use and  there is a large selection of templates and plugins. WordPress is the most popular and most used CMS system. According to research, WordPress occupies almost 60% of the CMS market. In total of all web sites, […]

Google Analytics

January 19, 2016

Sending a Custom Metric with a Pageview Tag with GTM

One would think it is easy to send a Custom Metric with a pageview yet apparently there are some mishaps which may occur due to something obscure as a timing hit. Reading through the recent article written by Yeshoua Coren describing custom and calculated metrics there was a mention of this being […]

Google Tag Manager

January 18, 2016

Gmail Sponsored Promotion ads – best way to conversions

GSP ads are somewhere between the email and display advertising because the ads are created in display campaigns and show up within the Gmail platform. More information about GSP ads can be found in this article. In second part of this post we shall show some results from one of […]

Google AdWords

structured snippets

January 13, 2016

Snip, snip, snippet – useful and simple

  Six months ago, Google introduced dynamic snippets as automated ad extension that displays the categories based on the content of landing page that match the user’s query. Because advertisers couldn’t affect what the dynamic snippet showed, Google has now introduced a new extension that gives the option of choosing […]

Google AdWords

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